Veronica Beard

background

Veronica Beard made the decision to migrate Social to a different agency a year before joining Block & Tam. However, this transition led to inflated costs, limited performance improvements, and an absence of scalability.

Our Solution

  • To address the issue of cost inefficiencies, Block & Tam conducted a thorough analysis of the client's existing operations, identifying areas of unnecessary expenditure and implemented cost-saving measures.

  • To drive growth in last-click revenue and ROAS, we employed a comprehensive data-driven approach. This involved conducting in-depth market research and leveraging advanced analytics to identify high-performing channels, target audiences, and conversion strategies.

  • Collaborating closely with Veronica Beard’s creative team, we utilizied their expertise and combined it with our market insights and industry trends to power production.

The Outcome

  • Implemented best practice account structure, prioritizing revenue driving tactics

  • Consolidated audience targeting to reduce overlap & combat historical CPM inflation + scale CVR & ROAS

  • Introduced always on testing strategy for creative insight & improved YoY revenue contribution (+51% YoY)

Results within first four months

-49%

DECREASE IN CPM

93%

increase in CVR

29%

increase in ROAS

73%

increase in REVENUE

“B&T shouldn’t be categorized as a mere agency, they’ve become an integral part of our team. The exceptional growth they’ve spurred in our business has outperformed all other sectors and persists even after two years.”
— Yasmin Li, Senior Paid Media Manager at Veronica Beard

More Results