Paid Search
What We Solve
Inefficient spend, overlapping queries, and disconnection between demand and inventory. We build precision-driven search systems that protect margins and align bids to business outcomes, not just clicks.
How We Work
We start with query mapping, margin segmentation, and SKU-level intent analysis. We architect value-based bidding tied to lifetime value and stock position. Your campaigns are continuously refined through OCI and conversion value rule feedback loops.
Deliverables
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Incrementality measurement layer to isolate true lift and inform bid and budget allocation decisions
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Value-based bidding architecture
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OCI + Enhanced Conversion setup
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Query map and negative strategy