Revenue Growth After Influencer Restructure

alice + olivia, a globally recognized fashion brand founded by Stacey Bendet, wanted to reinvigorate its influencer program after months of declining efficiency and inconsistent creative output.

Block & Tam was brought in to rebuild the influencer infrastructure, from vetting and contracting to paid amplification, and to turn influencer content into a measurable performance channel.

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Declining influencer-driven revenue and underperforming creator mix

Lack of structure around sourcing, contracts, and performance accountability

Need to balance brand storytelling with measurable lower-funnel results

Align creative consistency across Meta and TikTok

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Block & Tam re-engineered alice + olivia’s influencer strategy into a data-driven creator program focused on measurable impact, creative quality, and repeatable performance:

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Creator Restructuring: Took over full sourcing and contracting from internal teams, selecting creators based on buyer persona alignment, audience quality, and content style

Creative Optimization: Introduced standardized overlays, logo treatments, and brand messaging for improved recall and engagement

Paid Amplification: Tested influencer assets across Meta and TikTok, reallocating budget toward high-performing creators and content types

Performance Governance: Implemented weekly reporting on CTR, ROAS, and order volume to identify top performers and iterate quickly

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+216% MoM revenue growth following full takeover of influencer sourcing

+145% increase in order volume in the same period

Meta and TikTok CTRs increased to record highs for the program

Program-wide influencer efficiency and content quality improved month over month

Created a scalable influencer framework for future campaigns, from ambassador programs to performance-based partnerships

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[2cols]

Layer

Attribution & Analytics

Influencer Management

Creative Optimization

Reporting

[split]

Tools/Platforms

GA4, Meta Ads Manager, TikTok Ads Manager

CreatorIQ, Internal Sourcing & Vetting Dashboards

Paid Social Testing, Logo & Overlay Standardization

Looker Studio Dashboards, Weekly Performance Tracking

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Influencer Marketing: Full sourcing, contracting, and performance management

Paid Social: Amplification and ad optimization across Meta and TikTok

Creative Studio: Asset refinement, brand overlay design, and performance testing

Analytics & Attribution: Campaign measurement, ROAS tracking, and reporting

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