Analytics & Attribution
What We Solve
Fragmented data between GA4, CMS, and MTA tools that creates conflicting truths. We reconcile them into one decision layer.
How We Work
We triangulate performance signals across GA4, CMS platforms, MTA partners, and backend data. Outcomes feed back into bidding and creative systems via Offline Conversion Imports and Enhanced Conversions.
Deliverables
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Unified attribution model
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MTA reconciliation report
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OCI + EC configuration
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Executive MER/CAC dashboard