How Luxury Brands Can Use Audience Segmentation This Black Friday
Find out how luxury brands can use audience segmentation to boost the performance of their targeted ads and drive sales this Black Friday.
How and Why Luxury Brands Use Nostalgia Marketing
Explore what nostalgia marketing is, why it works so effectively for luxury brands, and how to use it to forge deep, emotional connections with your audience.
How to Increase ROAS on Meta [2024 Update]
Since 2020, Block & Tam have been helping businesses to mitigate issues and explore new strategies for reaching and engaging with their target audience - we have condensed some of our most important findings into 4 Key Tips for Achieving Positive ROAS on Meta in 2023
Is Your Brand on Threads Yet? 6 Reasons Why It Should Be
Threads by Meta has sparked excitement and curiosity among users worldwide. Let’s dive into the world of Threads and explore the unique elements that make it a compelling platform for social engagement.
Social Media and the Economy: How to Do Social Media Marketing in a Recession
Economic conditions can have a significant impact on social media marketing, as they can affect consumer behavior, spending habits, target audience, pricing and promotions, and competition. Businesses need to be aware of these potential impacts and adjust their social media marketing strategies accordingly to effectively reach and engage with their target audience.

